It is a universal truth that, however many cuddly toys they may have owned, everyone had a favourite teddy. You know the one I mean. It was probably the tattiest toy you owned. You will have taken it everywhere you went. If you got dirty, it got dirty. Even now, you smile when you think about it. That teddy has a lot to teach you about blogging. Continue reading »

One of the biggest misconceptions about blogging is that it takes up a lot of time. Businesses often feel that their staffing costs are better spent ‘making money’ and individuals would rather ‘have a social life’ than blog. As it happens, though, blogging can be both financially rewarding and socially fulfilling, so it is well worth pursuing. It does not require much time to blog well, just good forward planning. Continue reading »

The Internet has connected billions of people together across the globe. But while most of us in the developed world use the Internet as part of our every-day life, many people are reluctant to establish a public presence online. Individuals are missing out by staying silent online, but for organisations it can be catastrophic. You need a presence on the Internet, and that need will only increase as more people get connected online. Continue reading »