It is a universal truth that, however many cuddly toys they may have owned, everyone had a favourite teddy. You know the one I mean. It was probably the tattiest toy you owned. You will have taken it everywhere you went. If you got dirty, it got dirty. Even now, you smile when you think about it. That teddy has a lot to teach you about blogging. Continue reading »

Consistency of vision and clarity of purpose are essential when blogging, but that does not mean you always need to stick to the same format. Blogging is an inherently creative activity. Today is a good day to shake things up a little. To express yourself in a way you haven’t tried before. Here a just a few ideas of new formats you could try on your blog, some of which I will be using over the next week or so. Continue reading »

Mission statements are one-line declarations of intent which define an organisation’s aim or purpose. They guide policy and give direction to the organisation’s activities. And your blog will be lost without one. Continue reading »

Think before you tweet, or you might find you have a ‘Google Problem’. Search engines allow anyone to find almost anything you have ever written online. If you use social media carelessly, your online profile is a ticking time-bomb which could seriously damage your reputation. But if you take care online, you could turn the ‘Google Problem’ into a huge asset for you or your organisation. Continue reading »

One of the biggest misconceptions about blogging is that it takes up a lot of time. Businesses often feel that their staffing costs are better spent ‘making money’ and individuals would rather ‘have a social life’ than blog. As it happens, though, blogging can be both financially rewarding and socially fulfilling, so it is well worth pursuing. It does not require much time to blog well, just good forward planning. Continue reading »