Music, even down to the shortest of riffs and phrases, has enormous capacity to reach your emotions. Filmmakers and advertisers use recognisable sounds to set scenes and convey a mood more quickly and effectively than they ever could with words. We all know the familiar tropes: The Jaws music means someone is in danger; a single violin means you need to reach for the tissues. But we hear hugely effective jingles every day without even realising it. Continue reading »


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